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London Calls. Brentano Answers.
The American textile line joined London partner Altfield at Decorex International

11.01.2014

Set in beautiful, historic Syon House, London, Decorex International capped off London Design Week with a gathering of over 400 international exhibitors, September 21 to 24. The "uniquely British experience" matched designers and suppliers in a showcase for luxury design supported by the event's rich, 38-year history — a history that now includes Brentano. For the second consecutive year, Brentano exhibited at Decorex with UK partner Altfield and eight other brands in a shared stand.

Of the show, Brentano Sales Manager Jeff Frank said, "The compact layout meant that we could see more of it. The common design areas — showing the future of design and design processes were inspiring, and we were in good company with Altfield and their many American brands. For us, a big part of the show is sharing our inspiration and being inspired.

"Our aesthetic was well-received. Our colors were the first thing people noticed, but the pattern and scale of fabrics like Dynamo, Utopia and Blessing resonated with designers too. We were able to introduce the brand to many, many people and talk about what we're doing for international design, like testing our new Affinity draperies for international fire codes, including M1."

Brentano 2014 Decorex

Brentano showed a wide range of products within Altfield's combined display, including Dynamo, Utopia, Halcyon, Blessing, Obi Stripe and Lacewood (hanging, left to right) and Hill and Dale, Thunder, Loie and Coloratura (pillows, left to right).

 













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