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Drama, Innovation, and Performance Combine at HD Expo
Brentano showcases diversity within sleek, hospitality-minded booth

06.01.2011
2011 Hopitality Design Expo Postcard

For their fourth year travelling to Las Vegas for the hospitality-oriented HD Expo (The Hospitality Design Exposition & Conference), Brentano opted to make a statement with a graphic, monochromatic booth. As part of the Donghia "superbooth," along with Élitis and Pulp Studio, Brentano demonstrated how they integrate with Donghia and the other companies represented in Donghia showrooms, while also playing to the strengths that make Brentano unique.

In a sleek, artistic atmosphere, the brand displayed a range of both performance and high-design textiles. The crisp black and white background made a striking atmosphere for the company to preview their upcoming fall 2011 Portfolio collection, as well as showcase a diverse range of products from their Brentano Green fabric collection of environmentally-conscious textiles, eco-friendly faux leather, bleach-cleanable textiles, and bestselling upholstery and drapery fabrics.

As always, this year's HD Expo was a wonderful chance for Brentano employees to interact with the sales force as well as the general public. While Brentano National Sales Manager Jeff Frank spends much of his time travelling, working with Sales Representatives, and calling on clients, Brentano Design Director Iris Wang is usually busy at the corporate office. "I look forward to these tradeshows as a time to really interact, to see what people are excited about and talk about what they need from us," says Wang.

Wang was also struck by the positive mood of the show, remarking that people seemed to be ready to move forward from the past few years of an exceptionally difficult economy. She is especially interested to see what the ambience and attitude of NeoCon 2011 will be, and hopes the contract market is as optimistic as the hospitality one seemed to be.

Silhouette - bamboo drapery
Embracing the hospitality side of their line, Brentano showcased their line within a strikingly graphic, monochromatic display.



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