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Brentano Fabrics Showcased in Versatile Environments at NeoCon
Textiles seen in innovative exhibition, green education center, and showrooms

07.15.2010
FashioNext NeoCon 2010 exhibition at Chicago's Merchandize Mart
The NeoCon World's Trade Fair features thousands of innovative products for corporate, healthcare, retail, government, institutional, and residential interiors. This year, Brentano fabrics could be seen at numerous locations around Chicago's Merchandise Mart, including their second FashioNext NeoCon exhibition located in the lobby, as part of the Mart's environmentally-friendly Green Spot, and in many showrooms, including that of Brentano partner Donghia.

Fashionext NeoCon
By pairing garments from established fashion designers with chairs from leading contract furniture manufacturers, Brentano created FashioNext NeoCon, an exhibition celebrating the creative worlds of fashion, fabrics, and furniture through traditional and imaginative textile applications. In its second year, FashioNext also demonstrated the ability of thoughtful partnerships to move companies forward in an economy of tight budgets. With chairs from Allermuir, Andreu World America, and Leland, FashioNext offered each company new avenues for reaching their NeoCon audience.

Merchandise Mart Green Spot
Serving as a green product gallery as well as education center, the Green Spot features new, innovative, sustainable, and eco-friendly products available in the Merchandise Mart. For the second year, Brentano's eco-friendly textiles were featured as exemplary environmentally conscious fabric options. This years exhibit showcased House Party, a 100% post consumer recycled polyester that is certified MBDC Cradle to Cradle Silver, as well as Paparazzi, a faux leather that offers a greener alternative to vinyl and leather.

Showrooms
As they have been for years, Brentano Design Director Iris Wang and members of the design studio were on the 6th floor in the Donghia showroom where they previewed their upcoming Fall 2010 Gala collection. Gala continues celebrating Brentano's 20th anniversary with 18 patterns balancing sophistication and playfulness while embracing the festive theme.

Additionally, Brentano fabrics could be seen in several other showrooms located throughout the mart, including JSI, a leading manufacturer of seating and case goods for traditional, transitional, and contemporary styles. IIDA/HD award winning De-Vine was spotted on ottomans at Prismatique, a contract furniture manufacturer with an international reputation for exceptional quality and craftsmanship. Brentano fabrics abounded at Versteel, a creator of fine contract furniture including tables, seating, and support products.


Iris Wang with FashioNext NeoCon exhibit After a successful (and tiring) day, Brentano Design Director Iris Wang takes a break on Allermuir's contemporary "Open" chair.

Brentano Green fabrics at Green Spot Brentano National Sales Manager speaks with sales representatives about additions to the Brentano Green line of eco-friendly textiles.


Brentano upholstery at JSI Brentano's stunning upholstery Shade and Shadow was spotted at JSI.

eco-friendly faux leather upholstery by Brentano Prismatique selected eco-friendly faux leather De-Vine as an ottoman accent upholstery.


Brentano upholstery at Versteel
100% recycled polyester by Brentano

Gaia at Versteel
Brentano upholstery at Versteel

Several Brentano's fabrics were seen at Versteel, including the 100% post consumer recycled polyester Casita, stylish medium-scale pattern Gaia, and elegant velvet Curlicue.







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