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Brentano Honored for Innovative Hospitality Textile
Receives IIDA/HD product award for third consecutive year

06.01.2010

2010 Hospitality Textile Design Award
For the third year in a row, Brentano traveled to Las Vegas to exhibit a diverse and exciting range of hospitality textiles. Also for the third consecutive year, Brentano returned home to Chicago with an IIDA/HD Product Award for Hard Candy, a unique and innovative new upholstery. In its 14th year, the Product Design Competition, which is cosponsored by International Design Association (IIDA) as well as Hospitality Design Magazine, is renown for recognizing designers and manufacturers for excellence in product design, with an emphasis on innovation, function, and aesthetic advancements in the hospitality industry.

While Brentano's previous winners (draperies Intersection and Rendezvous, and upholstery De-Vine) have all been marked by innovation, this year's winner Hard Candy is truly a first-of-its-kind for the interior design industry. Created by coating linen and rayon ground with a thin layer of vibrant polyurethane, Hard Candy combines the natural texture of linen with the sleek hand of polyurethane. Its 12 colors range from classic neutrals to sweet, cheerful colors, all of which work well in hospitality applications. Additionally, Hard Candy can be used as wall panels and also passes over 100,000 double rubs.

Hard Candy was featured at this year's booth, seen in a deep chocolate upholstering a tabletop as well as samples shown in lively colors like lemon lime, blue mint, bubblegum, and tangerine. This use of sophisticated neutrals with pops of color was the theme behind Brentano's 2010 HD Expo booth, which created a polished yet fun way of showing texture and color.

Brentano Design Director Iris Wang said she was particularly pleased to be recognized by the contest this year, as Hard Candy is not only a "truly unique product," but also very much a hospitality product, combining beauty with functionality as it is easy to clean and durable.


Hospitality Upholstery Design Award
Hard Candy received the IIDA/HD Product Design Award in the upholstery textile category.

2010 HD Expo - Brentano Booth
Brentano's booth created an envelope of subtle neutrals in which to showcase texture and pops of colors.


Iris Wang with the HD Design Award
A new award, a new headpiece. Brentano Design Director Wang says of the award presenters "When I saw the people with the high feathers in their hair, I felt very lucky."






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