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Brentano TexLab Previews Fall Collection
NeoCon showroom explores the science behind textiles through Affinity

07.01.2014


Brentano put the science of textiles under the microscope at NeoCon, a gathering of almost 50,000 industry professionals (a 20% increase over 2013) at the Merchandise Mart in Chicago from June 9 to 11. Although their second year at the show, the textile house celebrated a first this year with the debut of the Brentano TexLab.

The TexLab offered a preview of Brentano’s fall 2014 Affinity collection while focusing on the technical features of the new patterns. With groupings of polyurethane faux leathers, performance fabrics, acoustical wall panel fabrics and fire retardant draperies, the TexLab (as illustrated below) explored the science of “affinity” in the context of the Brentano line.

affinity /af·fin·i·ty/ n.

1. Mathematics: a transformation in space.

Featuring specimens of Brentano’s new fire retardant draperies, the TexLab demonstrated how dramatic patterns, both large and small scale, can transform a space.

Brentano Feature fabric: Sash Stripe–Hanging Cliffs 3540-02

Feature fabric: Sash Stripe–Hanging Cliffs 3540-02

2. Chemistry: the tendency of two substances to attract.

Or not. Available in a very attractive, bright and neutral palette, Brentano’s next generation of polyurethane faux leathers resist ballpoint pen marks with ink|SAFE finishing.

Feature fabric: Sauganash–La Crosse 9407-11

Feature fabric: Sauganash–La Crosse 9407-11

3. Anthropology: not a blood relationship.

On exhibit, Brentano’s performance line, with artistic additions from Affinity, included fabrics with healthcare finishes to repel liquids of all kinds.

Feature fabric: Mosaique–Glazed Tile 7454-03

Feature fabric: Mosaique–Glazed Tile 7454-03

4. Physics: a change in internal energy.

Joining Brentano’s dynamic line for the first time, beautiful acoustical wall panel fabrics liven up an interior while doing their part to absorb sound waves.

Feature fabric: Flurry–Cold Smoke 2570-06

Feature fabric: Flurry–Cold Smoke 2570-06

5. Biology: the degree of interaction.

TexLab “scientists” offered interactive tours to highlight the performance features of Brentano’s fabrics and to direct people to examples installed in showrooms and destinations across the Merchandise Mart.

Brentano Merchandise Mart

“Scientists” of the Brentano TexLab

Brentano NeoCon

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