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FashioNext NeoCon


Brentano says "I Do" to FashioNext NeoCon 2010
Exhibition combines traditional and imaginative textile applications

press release <pdf>
When the Chicago History Museum decided to follow up the success of their 2009 FashioNext competition, Brentano said "I do" to providing the fabrics for the second year.
FashioNext finalists on fabric selections and design concepts:
The competition asks es- tablished Chicago designers to create a garment inspired by select pieces from the Museum's acclaimed costume collection using only Brentano textiles. While last year's competition was based around the Museum's Chic Chicago exhibition, the Museum revamped the contest for 2010 to accompany I Do! Chicago Ties the Knot , a wedding-themed costume exhibition that will open on May 22, 2010.

Like last year, Brentano will once again be featuring the three finalist's gowns in a special exhibition at NeoCon. The NeoCon display adds seating from leading contract furniture companies Allermuir, Andreu World America, and Leland International, which creates an exhibition that celebrates the creative worlds of fabrics, fashion, and furniture by combining both traditional and imaginative application. FashioNext will be located on the first floor, in the north central lobby of the Merchandise Mart June 14th - June 16th.

Following FashioNext at NeoCon, the winning piece will be displayed in the I Do! Chicago Ties the Knot exhibition for the duration of the exhibition, and then will go on to become a permanent part of the Chicago History Museum's acclaimed costume collection.


FashioNext Finalists Designs

FashioNext Finale : 06.24.2010, 7 PM

FashioNext Exhibit at  NeoCon 

NeoCon : 06.14 - 06.16.2010


Dress by Caroline DeVillo  +  Allermuir's "Open" Chair


the chair
Allermuir's "Open" chair with a wire base shares the sleek lines of DeVillo's architectural gown, and the contemporary shape mimics the back and collar detail of the dress. Brentano selected Loop 2 Loop, an elegant epinglé with a soft hand and subtle texture to upholster the molded seat shell and cushions, and added the fun, small-scale pattern Bubbly for the pillow. Both Brentano fabrics are in cool blue shades to coordinate with the neutral color of DeVillo's piece.


the dress
Inspiration :
from the I Do! Chicago Ties the Knot exhibit
Givenchy Wedding
dress & cape, 1967

Caroline DeVillo immediately knew she had found her inspiration in the 1967 gown by Hubert de Givenchy. Inspired by the simple elegance of the architectural lines, she conjured her own version of "a classic wedding gown with a dramatic twist." Her goal is to create a stunning dress that looks vintage, but not like a costume. When selecting fabric, DeVillo wanted to use a single, luxurious fabric that had structure and texture, but was still classic and wearable. She selected Brentano's Eco Satin in Birchwood because it fit all these characteristics.

Design Sketches by Caroline DeVillo
by Caroline DeVillo
Eco-Satin : Paper Birch
Eco-Satin 01
Brentano Fabrics :


"Open" Chair by Allermuir
allermuir Open Chair
Brentano Upholstery 9112-02
Loop2Loop 02
Bubbly-Crystal
Bubbly
Brentano Fabrics :






Dress by Carla Hwang & Kenneth Park  +  Leland's "Valeri" Chair

the chair
Leland's "Valeri" chair pairs voluptuous cushions with classic and delicate stainless steel for a look that is simultaneously bold and delicate, making it the ideal match for Carla Hwang and Kenneth Park's coquettish ruffled dress. Brentano selected Galaxy, one of their popular eco-friendly faux leathers to upholstery the chair, both for it's durability as well as or the soft metallic shimmer of the Milky Way color that complements the sheer fabric of the dress.


the dress
Carla Hwang and Kenneth Park of VWIDON were intrigued by the simple but beautifully crafted detailing at the back of their inspiration piece, a 1958 wedding dress by Scassi. For their garment, they plan to play up the whimsical volume of the dress and the lightness of the material. To achieve this, they selected Brentano sheer drapery Spring Morning in a palate of three subtle neutral, using the fabric to create a series of fun ruffles that form a flirty above-the-knee dress.
Inspiration :
from the I Do! Chicago Ties the Knot exhibit
Scassi Wedding
dress, 1958


Design Sketches by Carla Hwang & Kenneth Park
by Carla Hwang & Kenneth Park
Firefly
Spring Morning 09
Cord
Spring Morning 02
Aurora
Spring Morning 01
Brentano Fabrics :


"Valeri" chair by Leland
Zarina Barstool
Galaxy
Galaxy 01
Brentano Fabrics :






Dress by Katrin Schnabl  +  Andreu World America's "Zarina" Collection

the chair
Andreu World America's versatile Zarina collection is the perfect counterpart to Katrin Schnabl's convertible dress -- both can be dressed up or down to fit any occasion. While Schnabl's dress provides the wearer with an optional jacket and includes an adjustable pleated panel, the Zarina model is available as a side chair, arm chair, barstool or lounge chair. Exhibited is the feminine shaped lounge chair, Brentano selected Bijou in a rich begonia for the chair interior along with the complementary Garcon for the outside back.


the dress
Designer Katrin Schnabl of Lineamente selected the Scassi wedding dress because she was drawn to the fresh, bold, and playful spirit and lines as well as the layers and movement of the garment. She hopes to capture the spirit of the bride as an independent woman who feels "no need to prove herself by complying with conventions." To create her three-piece ensemble, she selected Brentano fabrics in what she calls "warm reds, glowing sands, and gold hues."
Inspiration :
from the I Do! Chicago Ties the Knot exhibit
Scassi Wedding
dress, 1958



"Zarina" Collection by Andreu World America
Lineal Comfort Armchair
Bijou-Cufflinks
Bijou 03
Cord
Garcon 05
Brentano Fabrics :









All Inspiration and Designer Sketch images courtesy of Chicago History Museum






Furniture images courtesy of Allermuir, Leland, and Andreu World America